Bri
Project Scope
Creative Direction
Brand Photography
Location + Styling Direction
Year
2026
Info
Bri is a residential real estate agent serving the Atlanta area. The goal of the session was to create brand imagery that introduced her as both a real estate professional and a recognizable presence within the communities she serves, giving her content that could extend beyond the traditional realtor headshot.
Challenge
Real estate is a highly visual and competitive industry, and much of the branding within the space can begin to look the same. Bri needed imagery that still communicated professionalism and credibility while giving potential clients a stronger sense of her personality, approach, and connection to the lifestyle surrounding the homes and communities she represents.
Creative Direction Concept
Rather than building the session entirely around traditional real estate imagery, GBM Studio developed a lifestyle-led direction centered around the experience of living in the areas Bri serves. We photographed her across residential and community settings to create a mix of polished portraits and more natural, location-driven imagery. The direction allowed Bri to remain the focus while giving her visual content that could support conversations around not only finding a home, but what it can feel like to live there.
Deliverables
