Jeneifer

Project Scope

CREATIVE DIRECTION

BRAND PHOTOGRAPHY

EVENT COVERAGE

Year

2026

Info

Jeneifer came to GBM while preparing to strengthen the visual presence of her nonprofit, Positive Peering, an organization rooted in youth and community work. As she expanded her public presence beyond the organization, she needed imagery that could represent both the work she leads and the founder behind it. Highlighting her leadership, personal story, and the legacy she is building.

Challenge

Jeneifer’s visibility extended across several parts of her life and work. The imagery needed to document Positive Peering in action while also giving her a stronger personal presence outside of the organization. Rather than treating the event and her portraits as two unrelated pieces, the goal was to create a body of work that could support both her community work and her growing personal platform.

Creative Direction Concept

GBM Studio approached the project as a combination of documentation and personal brand storytelling. Event coverage focused on Jeneifer’s interactions, leadership, and the community surrounding Positive Period, while her portraits shifted the focus directly to her.